The problem with personas, round two
Those persona articles I wrote recently (here and here), created a bit of a stir out there in BlogLand. Adele Revella from Pragmatic Marketing mentioned my concerns about personas and then went on to...
View ArticleRecession? Get serious!
I am currently working with a couple of clients whose sales are being affected by current economic events. One client is in the luxury travel business and another is in the recreational boating...
View ArticleThe truth about recessions
The most accurate economic indicator I have ever found is "primary customer motivation." As I interview customers for clients, I learn what is driving them to make the decisions they are currently...
View ArticleImpending doom and the Comforter-In-Chief
There comes a time in the course of inevitable economic ups and downs, when "everyone" starts to feel like "things are going to hell in a hand basket." The media is filled with stories of business and...
View ArticleLying doesn't work anymore
I'm beginning to wonder what all the professional liars are going to do for a living.I'm starting to see things go really badly for a whole group of people, people who were too lazy to learn something...
View ArticleClueless AT&T versus clued-in MobilityPass
Here I am again, a buyer. Money in hand. Ready. Eager. Wanting to get what I need, fast, and go back to work. What do I want to buy? International wireless broadband, using a data SIM card that I can...
View ArticleSocial media: Marketing gets its party crashed - and what marketers can do...
If the business world were a neighborhood, marketers would be the ones with the nice house and a manicured garden. They would be social, but in a well-dressed, somewhat formal kind of way. Marketers...
View ArticleSocial Media gurus reveal secrets
I spent two days last week at the Inbound Marketing Summit in Boston, put on by Chris Brogan, author of Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust.There were...
View ArticleClik here to view.
Why customer conversations and bloggers are trumping marketing copy and...
The classic PR model assumed that there were well-read and well-respected journalists with a loyal audience. When traditional PR was at its peak, journalists were one of the main links to potential...
View ArticleClik here to view.
The single most important thing you need to focus on in 2013
What is going to matter most to all companies in 2013? Only one thing, whether you are a MomPopoly (great new term - thunk up by Carlos Dunlap et all at Colloquy) or a Fortune 50 corporation.Not the...
View ArticleThe problem with personas, round two
Those persona articles I wrote recently (here and here), created a bit of a stir out there in BlogLand. Adele Revella from Pragmatic Marketing mentioned my concerns about personas and then went on to...
View ArticleRecession? Get serious!
I am currently working with a couple of clients whose sales are being affected by current economic events. One client is in the luxury travel business and another is in the recreational boating...
View ArticleThe truth about recessions
The most accurate economic indicator I have ever found is "primary customer motivation." As I interview customers for clients, I learn what is driving them to make the decisions they are currently...
View ArticleImpending doom and the Comforter-In-Chief
There comes a time in the course of inevitable economic ups and downs, when "everyone" starts to feel like "things are going to hell in a hand basket." The media is filled with stories of business and...
View ArticleLying doesn't work anymore
I'm beginning to wonder what all the professional liars are going to do for a living.I'm starting to see things go really badly for a whole group of people, people who were too lazy to learn something...
View ArticleClueless AT&T versus clued-in MobilityPass
Here I am again, a buyer. Money in hand. Ready. Eager. Wanting to get what I need, fast, and go back to work. What do I want to buy? International wireless broadband, using a data SIM card that I can...
View ArticleSocial media: Marketing gets its party crashed - and what marketers can do...
If the business world were a neighborhood, marketers would be the ones with the nice house and a manicured garden. They would be social, but in a well-dressed, somewhat formal kind of way. Marketers...
View ArticleSocial Media gurus reveal secrets
I spent two days last week at the Inbound Marketing Summit in Boston, put on by Chris Brogan, author of Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust.There were...
View ArticleClik here to view.
Why customer conversations and bloggers are trumping marketing copy and...
The classic PR model assumed that there were well-read and well-respected journalists with a loyal audience. When traditional PR was at its peak, journalists were one of the main links to potential...
View ArticleClik here to view.
The single most important thing you need to focus on in 2013
What is going to matter most to all companies in 2013? Only one thing, whether you are a MomPopoly (great new term - thunk up by Carlos Dunlap et all at Colloquy) or a Fortune 50 corporation.Not the...
View Article
