What is going to matter most to all companies in 2013? Only one thing, whether you are a MomPopoly (great new term - thunk up by Carlos Dunlap et all at Colloquy) or a Fortune 50 corporation.
Not the news, the wars, the disasters. Not the constantly shifting regulations, the “cliffs,” or the larger trends.
Nothing matters as much as your customers' experience, every time they interact with your product, people, or processes.